Tend Dental

Tend Dental Kendall Square is a branch of the Tend Dental network, a company launched in 2019 with a mission to redefine the traditional dental experience. Located at 5 Broad Canal Way in Cambridge, MA, the clinic is situated in the city's innovation hub. As a multi-location clinic, Tend distinguishes itself from individual practices by offering a consistent, brand-focused experience across its studios. The company's philosophy centers on a patient-first, hospitality-driven approach, utilizing technology and modern design to create a comfortable and anxiety-free environment. The clinic provides a wide array of dental services, including general dentistry (exams, cleanings), cosmetic treatments (veneers, whitening), orthodontics (Invisalign), implants, and emergency services. A key feature of the Tend experience is its use of state-of-the-art technology, such as digital X-rays and 3D scanning, to enhance both comfort and efficiency. Patients can book appointments online, view transparent pricing, and even select a show to watch on a TV mounted on the ceiling during their visit. The clinic also has a "Brushery," a dedicated space for patients to freshen up. The business model for Tend is focused on creating a different kind of patient journey, from the digital booking process to the in-studio experience. The company has a centralized, modern approach, with a team of dental providers compensated with a competitive salary rather than commissions on procedures, which they claim eliminates a potential conflict of interest. Tend Dental has expanded to various cities across the U.S., including New York City, Washington D.C., Boston, Atlanta, and Nashville, solidifying its status as a growing dental clinic network rather than a single individual practice.