We Whiten

We Whiten is a prominent beauty company dedicated to providing accessible, professional, and pain-free teeth whitening solutions. Founded in 2020, originally under the name "Organically White," the company emerged from a recognized gap in the dental industry where teeth whitening services were often expensive, painful, and not widely available. We Whiten aims to make beautiful and confident smiles attainable for everyone, regardless of age or lifestyle. The company distinguishes itself through its unique approach, focusing exclusively on teeth whitening. They combine advanced technology with an organic, plant- and mineral-based gel formulation. This gel, with hydrogen peroxide as its active ingredient (typically 25%), is designed to penetrate tooth enamel and dentin to effectively lift stains from within, without causing damage or sensitivity. A key feature is the integration of cold blue LED light technology, which accelerates the active ingredients in the gel, leading to instant and dramatic results. We Whiten offers various in-studio treatment options, typically ranging from 30 to 90 minutes, with the potential to achieve up to 14 shades whiter in a single 90-minute session. Their studios are designed to offer a spa-like, relaxing environment, often including amenities like massage chairs, to ensure a comfortable client experience. A significant selling point is their commitment to a pain-free experience, with 98% of clients reporting zero sensitivity, thanks to their gentle gel formula and the application of vitamins and minerals to promote enamel health and desensitize teeth. Beyond in-studio treatments, We Whiten also provides a comprehensive range of at-home teeth whitening products, allowing clients to maintain their results or whiten their teeth conveniently from home. These products include advanced whitening systems, whitening pens, and specialized toothpastes like NH+ Enamel Treatment Toothpaste (for enamel strengthening) and V34 Purple Toothpaste (for color correction). We Whiten has experienced rapid growth since its inception, expanding to numerous locations across several states, with ambitious plans for further national expansion through a franchising model. Their business model emphasizes high-quality results, customer satisfaction, and an accessible, comfortable service experience, positioning them as experts in the cosmetic teeth whitening industry. They accept HSA cards, making their services more accessible, and cater to clients aged 11 to 75+.